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Here are a few reasons Facebook should be your go-to when marketing your personal brand.
The center of activity – Some say Facebook is the hub of the social media wheel, and you might be right. With Facebook’s purchase of Instagram in 2012, the platform became a compound social media gateway for all sorts of users. A late 2012 study by the Pew Research Center’s Internet & American Life Project showed that 67% of Internet users use Facebook most frequently, and a predominant number of those users are college-educated women, ages 18-29.
The perfect blend – Lately, Facebook has been growing into an increasingly professional and career-oriented service, but it will always have its roots in personal use. This is great news for you, because that is precisely the kind of mix you should be looking for. Facebook pages allows your audience to become familiar with you on a personal and professional level, all at the same time.
The familiar face – The site’s name comes from the “face book” distributed in the workplace or at university with photos and names so people could recognize one another. At the end of the day, Facebook is a giant Internet flipbook for users to sift through. Facebook has branded itself as a place where everyone is a potential “friend,” and users are enthusiastic to express to their friends just how much they “like” something.
If Facebook can make small businesses go viral – Think about it this way: A friend goes for pizza at a new restaurant in town and raves about it to you the next day over coffee. You have to try the pizza now, because you have a personal connection with the pizzeria. What’s more, when you visit the pizza place, you bring your cousin with you, who also loves the pizza and tells more of her friends about it.
Imagine this interaction on a mass scale: a regular Facebook post reaches about 3000 people in a month. That’s 3000 people who learn about a product or service from a trusted face, who then tells their 30000 friends, who then tells their 300000 friends, and so on.
Talk about viral! – How does that relate to personal branding? Well, if it can happen to the local pizza shop, it can happen to you. If someone raves on Facebook about your expertise, or your products and services, then her friends will want to know more about you. People are more likely to trust a familiar voice, and Facebook is the perfect place to spread the word on a personal but pervasive level.
Use Facebook to build your online brand – There are so many varied and acceptable ways to show your gratitude and interest on Facebook. Facebook was built for you to build your online personality—and now that can extend to your personal brand. Respond to your followers’ comments, “like” similar pages to your own—make your brand as unique as your Facebook profile, and become your audience’s trusted friend.
We are No#1 Facebook Marketing Agency in India.