What is B2C web Development?

The term business-to-consumer (B2C) refers to the process of selling products and services directly between consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies. B2C became immensely popular during the dotcom boom of the late 1990s when it was mainly used to refer to online retailers who sold products and services to consumers through the Internet.

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B2C companies with a web presence are continuing to dominate over their traditional brick-and-mortar competitors. Companies such as Amazon, Priceline, and eBay are survivors of the early dot com boom. They have gone on to expand upon their early success to become industry disruptors.

Key Takeaways

  • Business-to-consumer refers to the process of selling products and services directly between to consumers.
  • B2C was mainly used to refer to online retailers who sold products and services to consumers through the Internet.
  • Online B2C became a threat to traditional retailers, who profited from adding a markup to the price.

B2C Development FAQ

Direct sellers

This is the most common model, in which people buy goods from online retailers. These may include manufacturers or small businesses, or simply online versions of department stores that sell products from different manufacturers.

Online intermediaries

These are liaisons or go-betweens who don’t actually own products or services that put buyers and sellers together. Sites like Expedia, Trivago, and Etsy fall into this category.

Advertising-based B2C

This model uses free content to get visitors to a website. Those visitors, in turn, come across digital or online ads. Basically, large volumes of web traffic are used to sell advertising, which sells goods and services. Media sites like the Huffington Post, a high-traffic site that mixes in advertising with its native content is one example.


Sites like Facebook, which builds online communities based on shared interests, help marketers and advertisers promote their products directly to consumers. Websites will target ads based on users’ demographics and geographical location.

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We understand what you should be expecting from us as a software development company, and what consumers may be expecting from you. The B2C portals are often the first point of contact for a consumer when they are looking for information on your products and services. It is therefore natural that their level of satisfaction from the B2C portal is what will make them take matters further!

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Get in touch with us to learn more about the B2C product development options you can hope to see through us. Contact our sales team to find out about the exciting price range for the products we have on offer. Encoders can offer you exactly what you may expect with regards to a B2C platform from any efficient software development company, and more!

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