Link Building Techniques to Get High Quality Backlinks
Despite numerous algorithm updates, Link Building Techniques still remains one of the strongest ranking signals used by search engines.
If you’d like to increase your site’s authority and rank higher than your competitors in search engine result pages (SERPs), you need to build high quality links on a consistent basis.
In this article, we’ll reveal 17 proven techniques to get high quality backlinks that will help you stay ahead of the competition and rank higher in SERPs.
1. Build Backlinks with Infographics
Infographics are not just engaging on social media but they are also great for SEO. Yet most people ignore infographics because they wrongly assume that it’s expensive and time-consuming.
a. Submit your infographic to infographic submission sites
Here’s a list of sites that allow you to submit your infographics (both free and paid). I’ve also mentioned the domain authority of each of these sites to signify the value of each backlink that you’ll get, so that you can prioritize your efforts accordingly:
- Graph.net (DA – 56)
- Visual.ly (DA – 83)
- InfographicBee (DA – 27)
- Cool Infographics (DA – 63)
- Infographic Journal (DA – 41)
- Submit Infographics (DA – 45)
- Only Infographic (DA – 27)
- Pure Infographics (DA – 28)
b. Reach out to bloggers in your niche and offer them the infographic for free as a guest post
c. Use Siege Media’s Embed Code Generator to generate an embed code for your infographic
Siege Media’s Embed Code Generator allows you to generate embed codes for your infographic. Once the code is generated, all you need to do is copy and paste the code below your infographic.
2. Use Reverse Image Search to Build Backlinks
If you have a decent amount of visual content on your blog (infographics, screenshots, charts, etc.), there is a high possibility that someone on the internet is using your images without giving proper link attribution.
Luckily, there is an easy way to resolve this issue. Just follow these steps:
Step 1: Open a new Google Sheet and list down the URLs of all the important visual assets on your site.
Step 2: Use Google Image Search to find websites that are using your images without attribution. Enter the Image URL in the Google search box and then click on ‘Search by Image’ to find all the websites which are using your image in the “Pages that include matching images” section of the search.
Find out which of these sites are not giving you credit for the image.
Step 3: Send an email to the webmaster requesting a link attribution for using your image on their site. You can use the email template below:
I’m [Your Name] from [Your Blog].
I noticed that you’ve used one of my images in your post: [insert link to the article].
However, you haven’t included a link back to my website.
I’d really appreciate if you could add a link to my website below the image.
Here’s the link where the image is taken from: [insert your post URL]
In most cases, you’ll get a quick positive response from the site owners. And just like that, you’ve earned yourself a high-quality backlink.
3. Get Active on Product Hunt for Link Building Techniques
Product Hunt is a place to discover the latest technology creations, websites, mobile apps, and tools that everyone is geeking about.
I love spending time on Product Hunt not just to discover cool new products, but also because it’s a great place to have thoughtful discussions with product-loving enthusiasts.
To get a backlink from Product Hunt, you need to create an account on Product Hunt, link to your website, and then be active on the site.
You can do this by writing reviews for products you’ve used, leaving your comments on newly launched products, and of course, by upvoting and downvoting products on a regular basis.
Product Hunt has a domain authority of 75, so it’s worth having an active account.
4. Find Backlinks from “Best of” Blog Posts
This particular method of getting backlinks is borrowed from Brian Dean at Backlinko and it’s insanely effective.
Here’s what you need to do:
Step 1: Use these following search strings on Google
- “Best (TOPIC) Blog Year”
- “(TOPIC) blogs to read”
- “My Favorite (TOPIC) blogs”
Step 2: Create a new Google Doc and add links to any quality blog that you’d like to get a backlink from. Also note down the email addresses of the bloggers you’d be reaching out to. In most cases, you can find them in the contact section.
Step 3: Reach out to these blogs via email and present them with a link to your article and ask them if they can include it in one of their weekly/monthly roundup posts.
You can use the below email template to reach out to the bloggers:
I’m a digital marketer and regular reader of your blog posts.
I also run the blog at [Your Blog] and today, we published a pretty massive guide on [Subject of Your Blog Post]. I think it might be a good fit for your roundup posts and thought I’d reach out.
Here’s the link to the guide: [Your Post URL]
No worries if it’s not a good fit – I’ll be a regular reader regardless!
Many of these blogs will also allow you to post a comment along with a link to your website.
5. Create a Crunchbase Account for Link Building Techniques
Crunchbase is a community of millions of users who like to stay on top of the latest industry trends, investments, and news about global companies – from startups to the Fortune 1000 companies.
While Crunchbase is a great place to connect with users with whom you share similar interests, it’s also a great resource to fetch a high-quality backlink for your website.
Just by creating a Crunchbase account and linking to your website, you’ll get a ‘dofollow’ backlink from a website with a domain authority score of 91. If you’re a small business owner or entrepreneur, create a profile for your company as well.
It’s a simple way to generate a backlink from a high DA site and all it takes is two minutes of your time.
6. Submit Your Site to Blog Aggregators
You can get high-quality ‘dofollow’ links from most blog aggregators for free in three easy steps:
- Submit your site (in most cases, the RSS feed of your blog)
- Add a special HTML code to your site to confirm your ownership of the site
- Wait for the blog aggregator to review your site
When it’s approved, you will get your own page on the blog aggregator listing all your articles.
7. Syndicate Your Content on Medium and LinkedIn
Yes, the links on Medium and LinkedIn are “nofollow”, but that doesn’t mean they are completely useless. Nofollow links can drive awareness, traffic, and can even lead to dofollow links eventually. If you have a new website, the awareness and traffic boost can be really important.
8. Link Roundups for Link Building Techniques
There are lots of high quality blogs that do link roundups. Link roundups are weekly or monthly blog posts that link out to great content in their respective niche.
9. Create and Optimize Your About.me Page
About.me allows you to create your free, one-page website in just a few minutes. An easy way to fetch a dofollow backlink for your site is to create an About.me profile, enter a link to your blog in the ‘Spotlight Button’ section, and also include additional links in your bio. Something like this:
10. Use Brian Dean’s Moving Man Method
This is yet another technique which I learned from one of Brian Dean’s articles and I’ve found it extremely useful.
Here’s how the Moving Man Method works:
1: Find sites in your niche which have either shut down or changed their names and URLs.
2: Find sites linking to the old URL.
3: Reach out to these sites and let them know about their outdated link.
To explain this technique in a better way, let’s take the example of Moz, a popular SEO tool run by SEO Guru, Rand Fishkin. A while back though, Moz was operating as an SEO agency named SEOMoz. As a result, they had to change the URL from seomoz.org to Moz.com.
11. Build Authoritative Links with HARO (Help A Reporter Out)
Help a Reporter Out (HARO) is a sourcing service which connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enables brands to tell their stories.
Subscribing to HARO provides you with an opportunity to fetch high quality backlinks from authority news sites.
Here’s how it works:
- Sign up for HARO as a source here.
- You’ll receive three emails per day on weekdays from reporters looking for sources. Look out for source requests relevant to you and your niche
- Respond with some helpful content and your credentials
With HARO, you can build backlinks from authority news sites such as WSJ, Mashable, Inc, FastCompany, Reuters, etc.
12. Scoop.it Backlinks for Link Building Techniques
Scoop.it is a site where people aggregate their favorite content around the web into a magazine format.
It’s also an excellent place to get high-quality “nofollow” backlinks and boost your referral traffic. So how do you go about fetching backlinks on Scoop.it? It’s quite simple really.
An active Scoop.it user usually has curated magazines which have hundreds of followers. This means that your content can be get in front of hundreds of people. Follow these two simple steps to get people to share your content on their Scoop.it magazine:
Step 1: Give a search on the topic of your content. Ex: Social Media Marketing. Find users who have magazines with lots of followers and views.
Step 2: Pitch your content to these people by using Scoop.it’s ‘suggest’ feature. You can share the same content with 5 people in a day and chances are that about 50% of them will share it with their network.
13. Provide Testimonials
Consider giving a testimonial for a product that you really love using. All companies love showing off customer testimonials on their home page or have a dedicated page for them.
Once you’ve written the testimonial, make sure you let them know that they can include your testimonials on their home page or testimonials page.
14. Link Reclamation for Link Building Techniques
Link reclamation is simple and works like magic.
Here’s how it works:
- First, you find mentions of your brand that don’t link back to your site
- Then you send an email to the person with a friendly reminder to add the link
Here’s how you can go about reclaiming your link:
1. Find unlinked mentions using Buzzsumo
A tool like Buzzsumo can help you find unlinked mentions of your brand. Setup a content alert for your brand or domain on Buzzsumo, so that whenever someone mentions your brand, you get an email alert.
2. Check whether the site has linked back to your site
If they have linked back to your site, awesome! If not, then move on to step 3.
3. Reach out and get your link
Send them an email with a friendly reminder. You can use the script below (same that was used by Canva):
I just wanted to reach out and say “thanks” for mentioning (your brand) in your article: [link to the article]
We really, really appreciate it.
I’m reaching out today to ask if you could add a link back to our site. That way, people can easily find us while reading your article.
Either way, thanks for the shout out and keep up the great work!
Link reclamation is an easy, yet effective way to get quality backlinks for your site.
15. Create Pen.io Backlinks (with Caution)
Link building with Pen.io is a web 2.0 strategy, but it’s one of the easiest and fastest ways to get a quality backlink (pen.io has a DA of 67). Having said that, I’d urge you to proceed with caution. Web 2.0 link building is not exactly black hat, but it’s certainly a gray hat technique which may land you a Google penalty. Use this link building technique only if the other techniques listed here are not feasible.
16. Broken Link Building for Link Building Techniques
A broken link is one that points to a page on a site that has since been moved or deleted. In other words, these are pages that return a 404 error.
Broken link building involves some bit of work, but it’s a safe way to generate fresh, high quality backlinks for your site.
Here’s what you need to do:
- Use tools such as Check My Links or Broken Link Checker to find broken links from a site you want to fetch a backlink from.
- Once you’ve found the broken links, reach out to the site owner and let him know about them.
- Share relevant links from your site that the site owner could use to replace the broken links with.
Voila! You’ve earned yourself a high quality backlink.
17. Submit Your Site to Startup Directories
If you’ve just launched your startup, there are tons of startup directories you could submit your site to. Perhaps the most popular startup directory is BetaList, a directory which is focused specifically on early-stage internet startups.
The submission is free, but if you’d like to expedite the process and ensure that your startup is listed, then you’ll need to pay a small fee. You can check out their submission criteria here to see how they review the startups.
Even if your startup is not eligible for submission at BetaList, there are lots of other startup directories with high DA which will accept your submission.